SEO Positioning is a powerful marketing
technique that allows you to advertise your product, service, or program highly
within the search engines at no cost. Google is known as one of the most
popular search tools available and with free marketing methods like Content and
Video, it is possible to advertise almost anything and see effective results.
With this article you will better understand how the search engines work and
how to position yourself higher within. Search engines function based on
keywords. When someone types a word or phrase into the search bar, the search
engine pages through the whole world wide web looking for everything that has
similar words or phrases to the initial search. With Content Marketing, your
goal is to write and submit articles, blogs, and press releases targeting
particular searched keywords so that it is picked up and positioned higher
within the search engines results.
To do this, you first have to find a keyword
that is relevant to the product, service, or program that you are marketing.
For instance, if you are advertising Cherry Scented Candles, you could make
your targeted keyword just that, Cherry Scented Candles. Then, you would place
that key phrase, Cherry Scented Candles, into the title of the content, in the
description of the content, sprinkled throughout the body of the content, and
at the very end of the content. What this does, is makes the search engine
repeatedly notice your targeted key phrase, Cherry Scented Candles, and boost
the SEO positioning higher into the results when someone searches similar
phrases like cherry candles, or scented candles. Thus, allowing more people to
notice your content.
One thing to keep in mind is search engines as
well as viewers love Video. Lets say you were assembling your new charcoal
grill. If you had the choice to read the step by step instructions, or watch a
video visually walking you through the set-up process wouldn't you want the
video explanation? Most people do, so you can take advantage of video
attraction and utilize the same Content SEO Positioning techniques. By placing
your targeted keyword in the title, description, and tags of the Video, you
will be able to allow the search engines to place your Video higher in the
ranks, and again, making it available for more viewers to see.
Now, it is important to place the link to your
website, or your contact information at the bottom of your Content. It does no
good to position your videos and articles on the first page of Google if you
don't have a way for the interested viewers to purchase your product or contact
you with questions. Keep in mind you do not want to try to sell your product in
your content, but provide good value to make the viewer curious to see more.